The second phase of an application’s lifecycle is the introduction of the product to the market. Before the product is launched, it’s essential to already have formed a clear understanding of the market, done during the development phase. With the knowledge you have gathered, it’s time to define a solid go-to-market strategy.

During the phase of growth, you’re met with a great increase in demands. This is the stage where first profits are made, and you can stand toe-to-toe with your competitors. The main aim of the growth phase is to establish a unique brand presence, rather than solely focussing on customer acquisition.