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An IT strategy is an integral part of your business strategy that aims to align technology and operations with business goals. It clearly sets goals and objectives for how those technologies will be implemented and used, as well as articulates how the technology strategy supports key business objectives An IT strategy enables business outcomes, competitive differentiation, and customer value.

In fact, if you don’t have an IT strategy, you risk being unable to provide the level of service to the business required to fulfill business objectives. This creates a gap between business demands and IT — which may, in turn, lead to an adversarial relationship between lines of business and IT. Think of it this way: most of today’s IT organizations are reactive. They solve IT problems as they happen, such as calls into the help desk, new equipment set up, access issues, etc. So many human and technological resources are required to handle these everyday problems, that there’s not much time left to look ahead.An IT strategy can help alleviate this.